时尚界的焦点聚集在巴黎，Rihanna将于9月28日带来她与Puma合作的Fenty Puma by Rihanna系列时装秀。作为跨界设计师，她不仅是音乐界的巨星，也是时尚世界中的新宠。在巴黎时装周上走秀，这一举动无疑会让她再次证明自己的魅力。
据报道，Rihanna表示 herself as a fashion icon who will unveil her second Fenty Puma collection during the Paris Fashion Week, which is a long-held dream of hers. The theme and concept of this series perfectly align with the city of Paris.
Puma has confirmed that this collection will be presented in an unique way to consumers, fashion media, and bloggers. Bjorn Gulden, CEO of Puma, previously stated that since Rihanna joined the brand, Puma has strengthened its influence on the women's sportswear market. Prior to this collaboration, Puma's offerings for women were limited but now they have seen significant growth.
The original schedule for the show was from 7:30 pm to 8:30 pm local time on September 28th but Rihanna decided to move it up to 7:00 pm to 8:00 pm so she can attend Lemaire and Vionnet's presentations without any conflict.
Her upcoming collection combines Japanese street style with gothic elements. It features various sports equipment such as wrestling gear, boxing shorts, long coats, t-shirts and hoodies among others. The previous collection was launched in New York earlier this year and all items including shoes, clothing and accessories are now available at major retailers worldwide.
In February of this year, Rihanna surpassed Kanye West as the most popular designer at New York Fashion Week according to Twitter data. Her success led her fans affectionately call her "Queen Bee". She chose "Fenty" over "Rihanna" for her brand name because she wanted a separate identity from her music career.
With three years under their belt since signing a contract in December 2014 with French multinational company Kering (which owns PUMA), Rihannas first line became an instant hit selling out within hours after launch day including furry slides high-top sneakers Creeper shoes which were highly sought-after by customers around the world
As per recent financial reports up until June end date both revenue increased by $1 billion while net profit jumped significantly surpassing last years losses totaling €16 million compared against €3 million loss respectively showing massive improvement
Lastly industry insiders say everything related or touched by Rhianna breaks records because she boasts enormous social media influence having over millions followers on Instagram alone ever since joining forces with pumas sales have skyrocketed soaring stock price too increasing about percent more than past twelve months period making them back into positive development track
